FREE LIVE WEBINAR · LIMITED TO 500 SEATS
The Digital Marketing Blueprint
for Business Owners Who Want Real Growth |
Thursday, April 17, 2025 · 6:00 PM IST · 90 Minutes + Live Q&A |
Online via Zoom · Free to Attend · 7 Exclusive Downloads Included |
12,400+ BUSINESS OWNERS TRAINED
94% SATISFACTION RATE
₹0 COST TO ATTEND
4.9★ AVG. SESSION RATING
ABOUT THIS WEBINAR
Why This Webinar Exists ?
Digital marketing is one of the most powerful growth levers available to business owners today. Yet most businesses are doing it wrong — spending on ads without a funnel, posting on social media without a strategy, and relying on word-of-mouth when competitors are capturing leads 24/7.
This webinar was designed specifically for business owners, founders, and decision-makers who want to understand digital marketing at a strategic level — not just execute tactics, but build a system that works even when you’re not in the room.
By the end of this 90-minute session, you will walk away with a clear, prioritized action plan tailored to your business stage, along with the frameworks and downloadable tools to implement it immediately.
“Most business owners are spending money on digital marketing without a clear system. This webinar is about building that system — methodically, measurably.” |
EVENT DETAILS
Quick Reference: Everything You Need to Know
📅 Date | Thursday, April 17, 2025 |
⏰ Time | 6:00 PM IST | 12:30 PM GMT | 8:30 AM EST |
⏱ Duration | 90 Minutes + 20-min Live Q&A |
💻 Platform | Zoom (link sent upon registration) |
🎫 Cost | Completely Free — No credit card required |
📥 Downloads | 7 exclusive resources sent within 24 hours post-webinar |
🔁 Replay | 72-hour replay access for all registered attendees |
🎓 Certificate | Available on request for live attendees |
What Will Cover - Minute by minute
Every minute of this session is deliberate and structured. Here is the complete agenda:
0–10 min | FOUNDATIONS The Digital Marketing Landscape in 2025 A concise map of where attention is, where consumers make decisions, and why most SMB marketing fails before it starts. |
10–25 min | STRATEGY Building Your Digital Marketing Foundation Defining your Ideal Customer Profile (ICP), positioning your brand online, and mapping the customer journey from awareness to purchase. |
25–45 min | CHANNELS Which Channels to Use — And in What Order SEO, paid ads, email, social media, and content marketing demystified. A decision framework to choose channels based on budget, timeline, and goals. |
45–65 min | EXECUTION Conversion Funnels That Actually Convert Real funnel examples across e-commerce, services, and B2B. The anatomy of a landing page, lead magnet, nurture sequence, and close. |
65–80 min | MEASUREMENT Metrics, Budgets & ROI — The Business Owner’s Dashboard What numbers to track, how to evaluate your agency or in-house team, and how to know if your marketing investment is paying off. |
80–110 min | LIVE Q&A Open Q&A + Personalized Guidance Ask your specific questions live. Get real answers based on your industry, business size, and current marketing situation. |
What will you know after this webinar?
- How to Build a Digital Marketing Strategy from Scratch: Start with business goals, not tactics. Leave with a documented strategy template you can fill in the same day.
- The Right Channel Mix for Your Business Stage: Whether pre-revenue or scaling to ₹10Cr, channel priorities differ. You’ll know exactly where to start.
- How to Evaluate and Brief Your Marketing Team: Stop nodding in agency meetings. Know what to ask, what metrics to demand, and what good work looks like.
- Lead Generation Systems That Work on Autopilot: Build funnels and automation that generate leads while you focus on running the business.
- How to Set and Manage a Marketing Budget Wisely: Allocate budget with a framework that minimises waste and maximises measurable return.
- AI Tools That Save 10+ Hours Per Week on Marketing: Specific AI tools business owners are using today to produce more content, faster, with better results.
This Webinar Is Designed For
- Small & Medium Business Owners: You have a product or service that works but your digital presence is not driving consistent leads or revenue growth.
- Startup Founders: You’re building and need to understand which marketing channels deserve your limited time and budget right now.
- Marketing Managers & In-House Teams: You want to align your work with business objectives and communicate ROI more clearly to leadership.
- Traditional Businesses Going Digital: Your business has operated offline and you’re ready to build a digital engine without starting from zero.
Meet The Instructor
Rajeev has spent 15 years at the intersection of business strategy and digital growth.
He began his career managing paid media for an e-commerce startup before it scaled to a ₹500Cr valuation. Over the years, he has advised 300+ businesses ranging from family-owned retail chains to venture-backed tech startups.
His approach is grounded in one belief: marketing is a business function, not a creative exercise. Every channel, campaign, and rupee spent should be tied to a measurable business outcome.
₹280Cr+ REVENUE GENERATED FOR CLIENTS | 52 WEBINARS DELIVERED | 4.9★ AVERAGE RATING |
RAJEEV ANAND Digital Growth Strategist 15+ years in digital marketing Consulted 300+ businesses across India & SE Asia Former Head of Growth, Series B SaaS Featured in Inc42, YourStory & Economic Times Google & Meta Certified Partner |
What Does Past Attendees Say
Feedback from business owners who attended previous GrowthLab webinars across India.
★★★★★ “I have attended a dozen marketing webinars. This is the first one where I left with a concrete plan instead of a list of buzzwords. Within three weeks of applying the funnel framework, our website leads doubled.” Priya Krishnamurthy Founder, Spice Route Foods · Bangalore |
★★★★★ “As someone spending ₹80,000/month on ads with no clear ROI, this session helped me identify exactly where the money was leaking. We restructured our campaigns and saw a 3x improvement in cost per lead within 45 days.” Rahul Sehgal Managing Director, Sehgal Steel Works · Ludhiana |
★★★★★ “The section on evaluating your marketing agency alone was worth attending. I finally knew the right questions to ask and within a month, replaced an underperforming vendor with one that has delivered consistent results.” Anjali Menon CEO, Mira Wellness Clinics · Chennai |
★★★★☆ “I run a B2B distribution business and wasn’t sure if digital marketing was even relevant. Rajeev’s channel selection framework showed me exactly where my buyers are and how to reach them. Highly informative session.” Vikrant Thakkar Director, Thakkar Industrial Supplies · Surat |
★★★★★ “We’re a 4-year-old EdTech startup and thought we knew digital marketing well. This webinar showed us three blind spots in our funnel that we had completely missed. The roadmap download is something we reference every quarter.” Nisha Kapoor Co-Founder, LearnSphere · Pune |
★★★★★ “I attended three webinars before this one and they all felt like sales pitches. Rajeev’s session was completely different — dense with knowledge, practical examples, and zero upselling. I walked away with five immediate action items.” Deepak Sharma Owner, Sharma Interiors · Delhi NCR |
7 Fress Resources You Will Receive After The Webinar
Every registered attendee receives access to these downloadable tools within 24 hours of the session ending.
🗺️ 90-Day Digital Marketing Roadmap ★ FEATURED RESOURCE A step-by-step, week-by-week action plan to build your digital marketing engine in 90 days. Editable and business-stage specific. Covers Foundation, Activation, and Scale phases. PDF + XLSX · 28 pages · Editable |
📊 Marketing Channel Selection Matrix Score and rank channels based on your budget, timeline, industry, and goals. Know exactly where to invest first. Excel Template |
🎯 Ideal Customer Profile (ICP) Worksheet A guided template to define your most profitable customer segment and use it across all marketing channels. PDF · 6 pages |
🔄 Conversion Funnel Builder Template A Canva-ready visual template to map out your full marketing and sales funnel from awareness to purchase. Canva Template · Editable |
📋 Agency Evaluation Scorecard 20 questions to ask your marketing agency or in-house team to assess performance and accountability. PDF Checklist |
💰 Marketing Budget Planner An Excel-based budget planner with built-in ROI projections across six digital channels. Excel Template |
🤖 AI Marketing Tools Guide 2025 A curated guide to 20+ AI tools business owners are using today to save 10+ hours per week on marketing tasks. PDF · 12 pages |
90 Days Digital Marketing Roadmap - Phase Preview
The most requested download from our past webinars, now updated for 2025. Here is what’s inside:
PHASE 01 · DAYS 1–30 Foundation & Audit – Audit existing digital presence – Define ICP and buyer persona – Set measurable 90-day goals – Fix website for conversion – Set up analytics & tracking – Optimise GMB & social profiles | PHASE 02 · DAYS 31–60 Channel Activation – Launch primary lead-gen channel – Build first email nurture sequence – Publish weekly authority content – Run first paid ad test (small budget) – Set up retargeting audiences – Review weekly metrics dashboard | PHASE 03 · DAYS 61–90 Optimise & Scale – Analyse conversion funnel data – Double down on winning channels – Launch referral / loyalty system – Automate lead nurturing – Conduct 90-day performance review – Plan next quarter growth sprint |
REGISTER TO RECEIVE THE FULL 28-PAGE ROADMAP (PDF + EDITABLE EXCEL) |
Sent to your email within 24 hours of the webinar. |
Claim Your Free Seat Before They're Gone
This is a live session with a strict seat limit of 500. Once registrations close, they close. Register at growthlab.in/webinar to secure your place and receive immediate access to the pre-webinar preparation guide.
What’s Included With Your Free Registration:
- 90-minute live session with real-time Q&A
- 7 exclusive downloadable templates and tools
- 90-Day Digital Marketing Roadmap (PDF + XLSX)
- 72-hour replay access for all registered attendees
- Certificate of participation (on request)
- Access to private GrowthLab community of business owners
- No upselling. No hidden fees. 100% free.
HOW TO REGISTER |
|
Step 1: Visit growthlab.in/webinar |
Step 2: Fill in your name, email, phone, and business type |
Step 3: Click ‘Reserve My Free Seat’ and check your inbox for confirmation |
Step 4: Receive your Zoom link, prep guide, and calendar invite |
|
Registration URL: growthlab.in/webinar |
|
Frequently Asked Questions
Is this webinar really free?
Yes, completely. There is no cost to attend, no hidden fee at checkout, and no mandatory upsell inside the session. GrowthLab runs these webinars to provide value to the business community and grow our brand organically.
I have no prior marketing knowledge. Will I be able to follow along?
Yes. The webinar is designed for business owners, not marketers. Rajeev avoids jargon wherever possible and explains every concept from a business outcomes perspective. If you can run a business, you can follow this session.
Will there be a recording / replay?
Registered attendees receive replay access for 72 hours after the live session. After that, the replay is taken down. We strongly recommend attending live to participate in the Q&A segment.
When will I receive the downloadable resources?
All 7 resources will be sent to your registered email address within 24 hours of the webinar concluding. You will also receive a download link during the live session itself.
What if I cannot attend live?
Register anyway. You will still receive the replay link and all downloadable resources. However, only live attendees can participate in the Q&A segment.
Is this relevant for my industry?
The frameworks and strategies covered are industry-agnostic. Past attendees have included businesses in retail, healthcare, B2B services, real estate, education, food, manufacturing, and more. Rajeev draws on examples from across 38+ industries during the session.